Evaluation - Activity Four

Who would be the audience for your media product?

Who would be the target audience for 'Cherry Blossom'

Within the group, we came to the conclusion that the most fitting target audience for 'Cherry Blossom' would be between the ages of 15 - 25. This appeals to the youth and the majority of teenagers. Teenagers have a tendency to enjoy and seek the scariest storyline. This is to gain some excitement, as there is most likely a lack of excitement in their own lives. We as a group, have certified this film as a 15, this is to ensure that the audience/viewers arent affected or influenced by any of the issues raised in the film.

The tastes of our target audience

Considering that our target audience are between the ages of 15 - 25, they would be active and socially involved. Spending their time out with friends and doing hobbies and activities. They would most likely spend time in places like HMV, Game, Apple store and other media distributors, media is a large part of todays youth. Also, appearance is very important to most teenagers, they take interest in high street shops, such as; River Island, Primark, New look and Topshop. Such shops are popular, as they produce and sell trendy, cheap and good quality clothing.

Our film would attract a variety of stereotypes within the age range, as Cherry Blossom has the characteristics of many different representations. Thus leading to the conclusion that our film appeals to a wider audience.

Why would they watch our film

With our film overing topics that are filled with suspense and elements of the unknown, we would gain a large audience within the age range as curiosity strikes, in relation to the majority being intrigued by 'spiritual happenings' and other similar events and the longing for the feeling of excitement, fear and adrenaline. When discussinf the popularity of male : female ratio, it would be a fair division as it is an all female cast, which is quite a rare occasion to which female viewers can relate and sympathise. Wherreas male viewers look for excitement with thrilling and horrifying story lines, which Cherry Blossom's criteria meets.

Who would the audience be for your media product?

We aim to attract an audience that are mature mentally but physically quite youthful. As our plt touches on some topics that are sensitive or frightening for younger viewers. As a group, we are aware that our film may also appeal to an older audience, as some scenes and topics can be interpreted differently from the perspective of an older viewer, who can sympathise and connect emotionally to the characters. There are also ethnic preferences for our film, as characters share an asian heritage. This gives a preference to people of the asian community, another reason for this preference is due to the growing popularity of asian media, such as anime and manga as well an increase in the distribution of J-Horror.